Nanna Sandom
Founder of Splendid Stitches

For the past 12 years I have been running Splendid Stitches, a clothing alterations and repair studio in Central London, specialising in vintage. Post-pandemic I noted a real change in customer attitudes and a lack of availability for customers of sustainable fashion brands being able to get their clothes repaired or altered, with repairs being hard to come by, perceived as expensive and varying in quality. This means the clothes are underutilised, binned unnecessarily, or it is just easier and more convenient to buy new than repair, leading to over consumption and waste. My solution is to work with clothing brands and retailers to set up and offer in-store repairs and alterations services, making it easy for the end-consumer and offering a new circular revenue generation for the retailer through repairs and upskilling their staff through training and development.