Meet Our Member James Dunn, founder of BackPedal, a smart-tech solution for ebike theft protection with a dedicated 24/7 recovery team. A member of Impact Hub Kings Cross for over a year, James values the inspiring workspace, convenient location, and—of course—the filter coffee! Find out more about his mission to fight bike crime and watch BackPedal in action on BBC’s Morning Live.
Name: James Dunn
Organisation: BackPedal – BackPedal is theft protection for your ebike using smart tech backed up by a 24/7 theft recovery team. If your ebike gets stolen our dedicated recovery team hunt for it and get it back with an unbeatable 100% refund lifetime guarantee.
Job role: Founder
Organisation Mission: Fight back against bike crime by getting stolen bikes back to their owners.
Tell us about your role and what you enjoy most?
The business is your baby! It’s great (and terrible!) to have full responsibility and autonomy for what you spend your time doing.
Watch BackPedal being featured on a recent BBC show (Skip to 12 mins in) https://www.bbc.co.uk/iplayer/episode/m0027mqt/morning-live-series-6-04022025
Which Impact Hub are you part of and for how long?
Kings Cross – about 12-18 months
What was your first impression?
Beautiful space. Very light, airy with a melded industrial/natural aesthetic. Conducive to work.
What one word would you use to describe the hub? And why
Light.
Which aspects of membership do you use and why?
The filter coffee. On demand coffee is a life saver.
What are the benefits of being part of IHL?
The location is great. We come in from Ashford, Cambridge and Brighton so just being able to get off the train and get to the office in 5mins walk is great.
What surprised you about IHL?
Having somewhere that close to the station.
If you were to recommend IHL what would you say?
A beautiful place to work in a great location.
