Candice Ma

FuelEXTRA is more than just a sports marketing project – it's a social impact incubator of Impact Hub London's New Roots Programme, we dedicate to bridging the gap between under-represented fitness, sports, and wellness instructors and small-and-medium-sized enterprises (SMEs) in the UK. At FuelEXTRA, we aim to create sustainable income routes for fitness, sports, and wellness instructors while also providing SMEs with executable employee retention programs. We do this by facilitating access to SMEs for these instructors, allowing them to provide their expertise on employees' fitness and wellness to businesses, impacting people with their growth story and building their personal careers. Candice Ma is a passionate outdoor activist who has always been fascinated by the power of sports to bring people together and make a positive impact on society across different ethnic groups. Driven by her passion for sports and her empathy for professional athletes who live on sports with unsustainable income, Candice co-founded MIRARunners ( in 2017, a community project dedicated to connecting and nurturing sports lovers and underprivileged running coaches for social causes. Through MIRARunners, Candice has organized charity runs, sports clinics, and other events that promote physical health, social awareness, and community engagement, benefiting more than 200 local Kenyan marathon runners with resources from Asia.